2023 Digital media trends survey | Deloitte Insights (2023)

FAQs

What are the future prospects of digital media? ›

The future of digital media will evolve as new tools emerge, consumers make new demands, and the quality and accessibility of the technologies improve. The rise of mobile video, virtual reality (VR), augmented reality (AR), and the more refined use of data analytics will all influence the future of digital media.

Digital media is a new and evolving career field with fantastic growth opportunities. With new jobs opening up in communication, multimedia, marketing, production, and other related fields, it is the perfect time for youngsters to consider pursuing a career in digital media.

Examples of digital media include software, digital images, digital video, video games, web pages and websites, social media, digital data and databases, digital audio such as MP3, electronic documents and electronic books.

It refers to the sum of entertainment and information media consumed by an individual.

In 2023, there's going to be a shift in mindset from technical-based marketing to anticipation marketing. This will enable marketers to anticipate what customers want and then feed it into automation processes. This new mindset will now only make things more efficient but will enable personalization.

Top digital marketing trends (2023):

01 Artificial Intelligence (AI) 02 The new wave of influencer marketing. 03 Personalized marketing. 04 Short-form video content.

Earned Media, Owned Media, Paid Media: The 3 Types of Digital Media and How to Use Them.

Yes, digital media jobs are in demand.

Whether it's producing content for marketing campaigns, analyzing digital media patterns for a company, or constructing websites or video games, plenty of work can be found within the digital media field.

As of Apr 15, 2023, the average annual pay for a Digital Media Production in the United States is $52,386 a year.

New media — often known as multimedia or digital media — relies on digital means to communicate, as opposed to traditional media like print newspapers or television. New media technologies include blogs, videos, websites and internet ads.

What is not considered digital media? ›

Traditional (nondigital) media includes several types of communication technologies, some of which have existed for hundreds of years. Newspapers, magazines, books, and other printed materials were among the first types of traditional media.

The television has by far been the most influential consumed media, and allowed news to spread on a visual level. In 1976, Apple created the first consumer computer. The computer was the start of mass written communication using email. Apple continues to be a leading company in computer use.

It can be less expensive than print media, depending on the graphic design. Campaigns and content can be produced, launched, and updated faster than print. Digital is interactive and can generate consumer information as well.

Online communication has brought information to people and audiences that previously could not be reached. It has increased awareness among people about what is happening in other parts of the world. A perfect example of the social media's reach can be seen in the way the story about the Amazon Rainforest fire spread.

The best marketing strategy in 2023 will be one with integrated video and written content: Pringle adds that websites still need text information but adding video to showcase products (and then having the ability to add to social media) will help marketers expand their reach to a wider audience.

2023, demand generation monitoring trends will focus on buyer-driven content experiences replacing marketing-led campaigns. As buyers spend more time on online platforms, B2B companies can generate demand by offering a buyer-led content flow.

Social Responsibility & Inclusivity. The final digital marketing trend you can't ignore in 2023 is social responsibility and inclusivity. Now more than ever, internet users are interested in what a company stands for.

The rapid emergence and evolution of digital marketing have revealed the industry's next big thing. Artificial intelligence (AI) is expected to have a significant impact on the way digital marketing is done.

What are the top 6 categories of digital media? ›

The six main channels include search engine marketing, social media marketing, email marketing, display advertising, public relations and partner marketing. In this explainer, we see how the six main digital media channels can be broken down further by paid owned and earned media.

Among the major global platforms, Facebook and Instagram will remain firmly at the top in both total revenues and user base, and TikTok will once again be the fastest-growing platform in both areas.

TikTok is the fastest growing social media platform, with 40% of businesses planning to incorporate TikTok into their 2022 social media strategy.

Develop essential digital skills including graphic and web design, social media management, content creation, video and audio production, animation and digital storytelling.

Is a Digital Media Degree Worth It? Yes, a digital media degree is worth it for many students. According to the Bureau of Labor Statistics, the media and communication sector is growing faster than average, with 14% job growth and more than 150,000 new jobs expected over the next ten years.

Highest salary that a Media can earn is ₹11.8 Lakhs per year (₹98.3k per month).

In the future, more and more people will use digital media rather than paper media, but paper media is irreplaceable because sometimes they are portable and convenient. At the same time, new media is immature because it was only invented a few years, and it needs to be developed.

The types of social media can be broken down in many ways but are most often divided into six categories. They include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

Will digital media replace traditional media? ›

The short answer to this question is: No. And here's why… Both social and traditional media play prominent and very important roles in today's public relations. However, their roles are quite different.

In the marketing world, we have what we refer to as four forms of media: Paid, earned, owned, and shared.

Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet.

Digital media is digitized content that can be transmitted over the internet or computer networks. This can include text, audio, video, and graphics. This means that news from a TV network, newspaper, magazine, etc. that is presented on a Web site or blog can fall into this category.

Pictures. Any image constructed for machine and computer use is considered digital media.

Face book is digital media because of the following reasons: It belongs to social media category which is part of digital media and is considered to be the biggest part of internet marketing.

Around 88 percent of Millennials subscribe to a video streaming service while 60 percent subscribe to a music streaming service. They spend an average of around 105 minutes per week watching video content via their smartphone, a possibility which is unavailable via cable TV.

In the 2022 Forbes Global 2000 list, Comcast is America's largest media conglomerate, in terms of revenue, with The Walt Disney Company, Paramount Global, Warner Bros. Discovery, and Fox Corporation completing the top five.

Television is the most popular medium.

Which media is more effective? ›

Compared with traditional media, the Internet can provide information to individuals faster and more efficiently [58, 59] . Information media can function to spread information and educate consumers [60]. ...

We can send a message and receive a response in seconds. Digital communication also allows us to share photos, videos and stories instantly. Technology has changed how businesses market, operate and interact with employees. For businesses, technology has improved collaboration, costs and co-worker communication.

The future of digital media will evolve as new tools emerge, consumers make new demands, and the quality and accessibility of the technologies improve. The rise of mobile video, virtual reality (VR), augmented reality (AR), and the more refined use of data analytics will all influence the future of digital media.

Digital media facilitates social interaction and empowers people. Friendships can be maintained regardless of time or distance thanks to the advent of digital media.

Two important characteristics of digital media are flexibility and low cost. Flexibility means that digital media are more easily copied, shared, and edited than analog media.

Is There a High Demand for Digital Marketing Jobs? The Digital Marketing market is further expected to scale with a CAGR of 32.1% by 2028, with a value of USD 24.1 billion. There will be close to 6 billion internet users by 2027. The demand for skilled digital marketers will only increase in the coming years.

In the coming years, businesses will be able to integrate their core message and value proposition for the specific target audience on various channels. A unified omnichannel digital marketing strategy will allow more businesses to understand their customers' changing behavior, location, and preferences.

The top three digital transformation trends include change management, growing cloud migration, and the use of advanced technology like as Artificial Intelligence and Machine Learning. These trends can assist you in being more competitive and adaptable, which will help to future-proof your business model.

In 2023, content should meet the needs of the customer and add value to their experience. Brands are creating so much content today that users just don't have time for subpar stuff. They will only interact with your content if they think it's actually helpful. Personalization is the solution.

What is the scope of digital marketing in 2025? ›

Start learning the latest digital marketing skills and make a career in this field. According to the Goldman Sachs report, the Indian internet industry will become three times its current value which will be worth $160 billion by 2025. Social media marketing has huge career scope in India.

According to a Goldman Sachs report, by 2025, the future scope of Digital Marketing in the Indian Internet business will be worth US$160 billion, more than trebling its current value. As a result, we have a better understanding of the scope of Digital Marketing in India and its growing appeal as a profession.

Digital marketing software is a growing market with an annual growth rate of roughly 18 percent. It is expected to become a $140 billion market by 2026, according to the Digital Marketing Software Global Market Report 2022.

However, here are a few trends you can expect to see by 2030: Voice search / AI-powered chatbots will be used more often by consumers. As we move towards an AI-powered world, users increasingly rely on voice commands and artificial intelligence (AI) powered chatbots for their daily tasks.

What is the growth rate of digital marketing? The compound annual growth rate of digital marketing from 2020-2026 is projected at 9%. Digital display is projected to grow at a 15.5% CAGR, while search is projected to grow at 12.2%. Search accounts for 40.9% of the global digital advertising and marketing market.

The future marketing trends of 2025 will focus on interactive, engaging communication with the consumer more than ever before and making advertising easier than ever before.

Research from the Content Marketing Institute states that 50% of marketers will increase their content marketing budgets in 2023, with 1 in 5 increased by double digits. The second big trend is AI-generated content. We will begin to realize the opportunity of an AI-driven content marketing strategy.

Artificial intelligence (AI), cloud computing, and virtual and augmented reality (VR and AR) are among the key technologies that will underpin the delivery of education in 2030.