2023 Digital media trends survey | Deloitte Insights (2023)


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2023 Digital media trends

Deloitte’s 2023 Digital media trends report reveals how the blended realities of younger generations are transforming the media and entertainment (M&E) landscape. People seek more connection, immersion, and value from their digital media activities. What are the implications for M&E companies?

Explore key findings from the 2023 Digital media trends report

TABLE OF CONTENTS Gen Zs and Millennials find meaning and connection online Amid economic uncertainty, consumers zero in on value Creators on social media foster engagement—and trust MEET INDUSTRY LEADERS MORE INSIGHTS

Table of Contents


(Video) Digital 2023: Top 10 Trends

Gen Zs and Millennials find meaning and connection online Amid economic uncertainty, consumers zero in on value Creators on social media foster engagement—and trust



Gen Zs and Millennials find meaning and connection online

For many people, digital media is not just for entertainment. It can also offer utility, foster community, and support emotional needs. Our survey shows younger generations gravitate toward more interactive and social experiences: places and spaces where they can escape into other worlds, find community, share what—and who—inspires them, cocreate adventures, and bring their friends along for the ride.

Amid economic uncertainty, consumers zero in on value

As digital media behaviors evolve, streaming video providers may face more challenges. Watching TV shows or movies at home remains dominant for Gen X and older respondents, but across generations, there are frustrations around mounting costs. People are reevaluating what they’re getting for their time and money—and adjusting accordingly.

2023 Digital media trends survey | Deloitte Insights (14) 2023 Digital media trends survey | Deloitte Insights (15)

Once streaming video on demand (SVOD)’s biggest fans, Millennials are frustrated with subscriptions and driving churn

How Millennials may shake things up in 2023

As Millennials mature—the oldest are turning 40 this year—their behaviors seem to be shifting. Though early adopters of SVOD services, Millennials surveyed continue to show signs of subscription fatigue and cost-consciousness. At an average of US$54 per month, they spend the most on all their streaming video subscriptions of any generation, but our survey shows they’re also the most likely to churn through SVOD services. This year’s survey shows Millennials are looking more closely at what they’re getting for their money: They’re seeking entertainment options that come with lower costs and higher value propositions.


Creators on social media foster engagement—and trust

Leveraging social media—and especially social media content creators—is another important part of the media puzzle for many people. Creators and influencers can establish and build trust, grow communities, and drive awareness and excitement for brands, products, and content. These trends may have big implications for the future of advertising.

Dig deeper into the findings

The 17th edition of the Digital Media Trends Survey was conducted by Deloitte’s Technology, Media & Telecommunications practice and fielded by an independent research firm. The online survey of 2,020 US consumers was conducted in November 2022. All data is weighted back to the most recent census to give a representative view of what US consumers are doing. Take a deep dive into the findings and read or listen to the report.


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Connectivity and Mobile Trends

Connected consumers are redefining their digital lives

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TMT Predictions 2023

What’s next in technology, media, and telecommunications

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Creator economy in 3D

Learn how content creators maximize opportunities between platforms and brands

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What are the future prospects of digital media? ›

The future of digital media will evolve as new tools emerge, consumers make new demands, and the quality and accessibility of the technologies improve. The rise of mobile video, virtual reality (VR), augmented reality (AR), and the more refined use of data analytics will all influence the future of digital media.

Is digital media in demand? ›

Digital media is a new and evolving career field with fantastic growth opportunities. With new jobs opening up in communication, multimedia, marketing, production, and other related fields, it is the perfect time for youngsters to consider pursuing a career in digital media.

Does digital media include social media? ›

Examples of digital media include software, digital images, digital video, video games, web pages and websites, social media, digital data and databases, digital audio such as MP3, electronic documents and electronic books.

What is digital media consumption? ›

It refers to the sum of entertainment and information media consumed by an individual.

What is the next major trend in digital marketing 2023? ›

In 2023, there's going to be a shift in mindset from technical-based marketing to anticipation marketing. This will enable marketers to anticipate what customers want and then feed it into automation processes. This new mindset will now only make things more efficient but will enable personalization.

What is the next digital trend? ›

Top digital marketing trends (2023):

01 Artificial Intelligence (AI) 02 The new wave of influencer marketing. 03 Personalized marketing. 04 Short-form video content.

What are the 3 types of digital media? ›

Earned Media, Owned Media, Paid Media: The 3 Types of Digital Media and How to Use Them.

Is digital media a growing field? ›

Yes, digital media jobs are in demand.

Whether it's producing content for marketing campaigns, analyzing digital media patterns for a company, or constructing websites or video games, plenty of work can be found within the digital media field.

Is digital media a high paying job? ›

As of Apr 15, 2023, the average annual pay for a Digital Media Production in the United States is $52,386 a year.

What is the new media vs digital media? ›

New media — often known as multimedia or digital media — relies on digital means to communicate, as opposed to traditional media like print newspapers or television. New media technologies include blogs, videos, websites and internet ads.

What is not considered digital media? ›

Traditional (nondigital) media includes several types of communication technologies, some of which have existed for hundreds of years. Newspapers, magazines, books, and other printed materials were among the first types of traditional media.

What is the most consumed media type? ›

The television has by far been the most influential consumed media, and allowed news to spread on a visual level. In 1976, Apple created the first consumer computer. The computer was the start of mass written communication using email. Apple continues to be a leading company in computer use.

Why digital media is better? ›

It can be less expensive than print media, depending on the graphic design. Campaigns and content can be produced, launched, and updated faster than print. Digital is interactive and can generate consumer information as well.

Why is digital media powerful? ›

Online communication has brought information to people and audiences that previously could not be reached. It has increased awareness among people about what is happening in other parts of the world. A perfect example of the social media's reach can be seen in the way the story about the Amazon Rainforest fire spread.

What is the marketing insight for 2023? ›

The best marketing strategy in 2023 will be one with integrated video and written content: Pringle adds that websites still need text information but adding video to showcase products (and then having the ability to add to social media) will help marketers expand their reach to a wider audience.

What are the demand generation trends in 2023? ›

2023, demand generation monitoring trends will focus on buyer-driven content experiences replacing marketing-led campaigns. As buyers spend more time on online platforms, B2B companies can generate demand by offering a buyer-led content flow.

What consumer product trends will emerge in 2023? ›

If you want to learn about important global consumer trends to watch for the next 2-3 years, read on.
  • Consumers Demand Control of their Data. ...
  • Augmented Reality Enhances the Customer Experience. ...
  • Voice Commerce Becomes Starting Point for Purchases. ...
  • Digital Wallets and Biometric Payment Usage on the Rise.
Mar 21, 2023

What digital marketing trend you can t ignore in 2023? ›

Social Responsibility & Inclusivity. The final digital marketing trend you can't ignore in 2023 is social responsibility and inclusivity. Now more than ever, internet users are interested in what a company stands for.

What is the next big thing in digital marketing? ›

The rapid emergence and evolution of digital marketing have revealed the industry's next big thing. Artificial intelligence (AI) is expected to have a significant impact on the way digital marketing is done.

What are 5 emerging technology? ›

Top Five Emerging Technologies and Their Use Cases for 2023
  • Artificial intelligence (AI) and machine learning (ML);
  • Blockchain and Web3 technology;
  • Intelligent automation and robotic process automation (RPA);
  • Internet of things (IoT); and.
  • Quantum computing.
Jan 10, 2023

What are the top 6 categories of digital media? ›

The six main channels include search engine marketing, social media marketing, email marketing, display advertising, public relations and partner marketing. In this explainer, we see how the six main digital media channels can be broken down further by paid owned and earned media.

What are 5 digital media products? ›

Examples of digital media include:
  • Digital photographs.
  • Digital books (ebooks)
  • Websites and Blogs.
  • Social Media (Facebook, Twitter)
  • Mobile Phone Apps.
  • Virtual Reality Glasses.
  • Immersive Art.
  • Holograms.

What is the fastest growing media? ›

With that, let's take a deeper dive into the fastest-growing platforms.
  • The Fastest Growing Social Media Platforms.
  • BeReal. BeReal has seen 313% growth in usage from consumers we polled, which was likely fueled by hype. ...
  • Twitch. ...
  • LinkedIn. ...
  • TikTok. ...
  • Twitter. ...
  • Instagram.
Apr 10, 2023

What is the fastest growing media in the world? ›

Among the major global platforms, Facebook and Instagram will remain firmly at the top in both total revenues and user base, and TikTok will once again be the fastest-growing platform in both areas.

Which one is the fastest growing form of digital content? ›

TikTok is the fastest growing social media platform, with 40% of businesses planning to incorporate TikTok into their 2022 social media strategy.

What skills are required for digital media? ›

Develop essential digital skills including graphic and web design, social media management, content creation, video and audio production, animation and digital storytelling.

Are digital media degrees worth it? ›

Is a Digital Media Degree Worth It? Yes, a digital media degree is worth it for many students. According to the Bureau of Labor Statistics, the media and communication sector is growing faster than average, with 14% job growth and more than 150,000 new jobs expected over the next ten years.

What is the highest salary in media field? ›

Highest salary that a Media can earn is ₹11.8 Lakhs per year (₹98.3k per month).

Will digital media replace print media? ›

In the future, more and more people will use digital media rather than paper media, but paper media is irreplaceable because sometimes they are portable and convenient. At the same time, new media is immature because it was only invented a few years, and it needs to be developed.

What are the 6 types of new media? ›

The types of social media can be broken down in many ways but are most often divided into six categories. They include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

Will digital media replace traditional media? ›

The short answer to this question is: No. And here's why… Both social and traditional media play prominent and very important roles in today's public relations. However, their roles are quite different.

What are the 4 important media? ›

In the marketing world, we have what we refer to as four forms of media: Paid, earned, owned, and shared.

What are 8 examples of media? ›

Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet.

What is digital media in simple words? ›

Digital media is digitized content that can be transmitted over the internet or computer networks. This can include text, audio, video, and graphics. This means that news from a TV network, newspaper, magazine, etc. that is presented on a Web site or blog can fall into this category.

Are photos considered digital media? ›

Pictures. Any image constructed for machine and computer use is considered digital media.

Is Facebook considered digital media? ›

Face book is digital media because of the following reasons: It belongs to social media category which is part of digital media and is considered to be the biggest part of internet marketing.

What media do Millennials consume the most? ›

Around 88 percent of Millennials subscribe to a video streaming service while 60 percent subscribe to a music streaming service. They spend an average of around 105 minutes per week watching video content via their smartphone, a possibility which is unavailable via cable TV.

Who dominates the media? ›

In the 2022 Forbes Global 2000 list, Comcast is America's largest media conglomerate, in terms of revenue, with The Walt Disney Company, Paramount Global, Warner Bros. Discovery, and Fox Corporation completing the top five.

What is the most popular medium in media? ›

Television is the most popular medium.

What are 3 benefits of digital media? ›

Advantages of Digital Media
  • Increased Connectivity. One of the most significant advantages of digital media is that it's allowed us to connect with people worldwide. ...
  • Greater Access to Information. ...
  • More Engaging Content. ...
  • Greater Opportunities for Creativity. ...
  • Information Overload. ...
  • Addiction. ...
  • Fake News. ...
  • Privacy Issues.
Sep 13, 2022

Which media is more effective? ›

Compared with traditional media, the Internet can provide information to individuals faster and more efficiently [58, 59] . Information media can function to spread information and educate consumers [60]. ...

How digital media is changing our lives? ›

We can send a message and receive a response in seconds. Digital communication also allows us to share photos, videos and stories instantly. Technology has changed how businesses market, operate and interact with employees. For businesses, technology has improved collaboration, costs and co-worker communication.

What is the future of digital media? ›

The future of digital media will evolve as new tools emerge, consumers make new demands, and the quality and accessibility of the technologies improve. The rise of mobile video, virtual reality (VR), augmented reality (AR), and the more refined use of data analytics will all influence the future of digital media.

Why is digital media important today? ›

Digital media facilitates social interaction and empowers people. Friendships can be maintained regardless of time or distance thanks to the advent of digital media.

What are two important characteristics of digital media? ›

Two important characteristics of digital media are flexibility and low cost. Flexibility means that digital media are more easily copied, shared, and edited than analog media.

What is the future prospect of digital marketing? ›

Is There a High Demand for Digital Marketing Jobs? The Digital Marketing market is further expected to scale with a CAGR of 32.1% by 2028, with a value of USD 24.1 billion. There will be close to 6 billion internet users by 2027. The demand for skilled digital marketers will only increase in the coming years.

What are the prospects of digital marketing? ›

Digital marketing job opportunities:
  • Marketing Campaign Manager.
  • Web Marketing Advisor.
  • Internet Marketing Consultant.
  • Internet Marketing Specialist.
  • SEO (Search Engine Optimization) marketing specialist.
  • Online Marketing Manager.
  • Web Marketing Analyst.
  • Online Marketing Executive.

What would be the future of digital marketing? ›

In the coming years, businesses will be able to integrate their core message and value proposition for the specific target audience on various channels. A unified omnichannel digital marketing strategy will allow more businesses to understand their customers' changing behavior, location, and preferences.

What are the trends and future of digital? ›

The top three digital transformation trends include change management, growing cloud migration, and the use of advanced technology like as Artificial Intelligence and Machine Learning. These trends can assist you in being more competitive and adaptable, which will help to future-proof your business model.

What is the future of content 2023? ›

In 2023, content should meet the needs of the customer and add value to their experience. Brands are creating so much content today that users just don't have time for subpar stuff. They will only interact with your content if they think it's actually helpful. Personalization is the solution.

What is the scope of digital marketing in 2025? ›

Start learning the latest digital marketing skills and make a career in this field. According to the Goldman Sachs report, the Indian internet industry will become three times its current value which will be worth $160 billion by 2025. Social media marketing has huge career scope in India.

What will be the value of digital marketing in 2025? ›

According to a Goldman Sachs report, by 2025, the future scope of Digital Marketing in the Indian Internet business will be worth US$160 billion, more than trebling its current value. As a result, we have a better understanding of the scope of Digital Marketing in India and its growing appeal as a profession.

Is there a bright future in digital marketing? ›

Digital marketing software is a growing market with an annual growth rate of roughly 18 percent. It is expected to become a $140 billion market by 2026, according to the Digital Marketing Software Global Market Report 2022.

What is the future of digital marketing in 2030? ›

However, here are a few trends you can expect to see by 2030: Voice search / AI-powered chatbots will be used more often by consumers. As we move towards an AI-powered world, users increasingly rely on voice commands and artificial intelligence (AI) powered chatbots for their daily tasks.

Is digital marketing expected to grow? ›

What is the growth rate of digital marketing? The compound annual growth rate of digital marketing from 2020-2026 is projected at 9%. Digital display is projected to grow at a 15.5% CAGR, while search is projected to grow at 12.2%. Search accounts for 40.9% of the global digital advertising and marketing market.

What will marketing look like in 2025? ›

The future marketing trends of 2025 will focus on interactive, engaging communication with the consumer more than ever before and making advertising easier than ever before.

What is one prediction you have for the future of marketing opportunities in 2023 and beyond? ›

Research from the Content Marketing Institute states that 50% of marketers will increase their content marketing budgets in 2023, with 1 in 5 increased by double digits. The second big trend is AI-generated content. We will begin to realize the opportunity of an AI-driven content marketing strategy.

What are the main trends in the digital world of 2030? ›

Artificial intelligence (AI), cloud computing, and virtual and augmented reality (VR and AR) are among the key technologies that will underpin the delivery of education in 2030.


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